27. January 2023. • PRODUCTION

EXPLAINER VIDEO AND HOW IT CAN INCREASE YOUR SALE

Video is one of the most powerful marketing tools. It is easy to consume and information is obtained both through sight and sound, which allows a lot of information to be conveyed in a short amount of time. In this age of social networks and smartphones, it is very easy to share a video with friends so there can be an organic visibility of your product or service. After your initial effort, new clients are created. These are just some of the advantages of a video over other forms of advertising.

People love a good video

Various studies say that the vast majority of people (almost 70%) prefer to watch a video rather than read when searching for a product or service. YouTube came out with the information that more than 500 million hours of video are viewed on their platform every day. These numbers clearly show that video is the absolute winner when it comes to presenting a product or service. In addition, the video is easy to watch on a mobile phone.

Converting visitors into customers (i.e. conversion)

Conversion is when a visitor of your WEB page becomes a customer or user of your service. According to Forbes research, a video on your landing page will increase your conversion rate by as much as 86%. When we think about it that number is not a surprise. Who wants to read long texts and scroll endlessly through photos? Video, on the other hand, will give you all the information and show all the details from various sides in an instant.

The emotional connection between the audience and your product or service

Have you ever watched a horror movie with the sound off? If you have, then you must have been surprised that it is not scary at all. That’s because the music didn’t convey the horror effect to you. And at funerals, people usually manage to hold back their tears until the sad music starts playing. Music has the power to convey emotion faster and more efficiently than anything else. Flyers, posters, newspaper articles and similar traditional types of advertising do not have music. A video does. That’s why a video can create a strong emotional experience for viewers in a few seconds, which is crucial for connecting with your brand, service or product. This connection may be completely unconscious. Clients who become emotionally attached to your product or service will be loyal to you. In addition, most of them will recommend your product to their friends, and such advertising is very difficult to achieve regardless of budgets, technologies and advertising channels.

Return of an investment

Research has shown that 88% of advertisers claim to be satisfied with the return on investment of social media video marketing. You have to spend more money to make a video than on print but the video has a much stronger impact, among other things, because it can be used in various places (television, website, social networks, conferences, events…)

So, investing in a video has more benefits than traditional advertising. It doesn’t matter if it’s a TV commercial, explainer video, product demo, testimonial video or some other type of promotional video, just like it doesn’t matter if it’s an animated, feature or documentary form – if you want to have a successful business you need a video.