Consumer brands
An idea a product can carry with it.
A product doesn’t always need a louder ad. Sometimes it needs to be seen in use, sometimes a character, and sometimes to stop saying everything at once.
When a label becomes a world
In Jana: bring the label to life, a landscape inspired by Ivan Rabuzin’s paintings became a 3D world in augmented reality, opened in a phone browser. Players collect discarded bottles, and the illustration on the label gains space, movement and a purpose.
Kristijan Kaurić came up with the idea. We built the landscape, textures, animation, interactions and WebAR, and optimised it all for phones. The partner on the project was McCann.
Sometimes we bring our own creative development; sometimes an agency’s concept is already set. Either way, the idea has to belong to that product.
Projects: Jana — bring the label to life · Karlovačko Ledeno
One idea, several encounters
A TV spot, a short video, an animated detail and an interactive piece do different jobs, but they can share a character. Before production we decide what viewers must get straight away and what can wait. A vertical version is not a wide shot with the edges cut off.
For the Karlovačko Ledeno TV ad, we animated the ice and droplets, worked on the bottle and label and finished the picture and sound, with agency Bruketa&Žinić&Grey. We then told the same campaign as a short animated case study.
Projects: Karlovačko Ledeno — case study · ORYX — roadside assistance
Give the style something to say
Filming keeps a product’s texture and the way people use it. Animation makes room for character, exaggeration and the invisible. Interaction invites people to choose, try and discover. Humour brings people closer, but the message must stay true.
Bring us a product, a campaign or an early “what if?”. We’ll find its shape together.
How we workHow we choose and test a visual direction
Projects: ORYX — roadside assistance
From the blog
A product and a “what if”?
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