Interactivity

Every click needs a reason.

We build maps, apps and games that let people choose their path. If the story works better as a film, leave room for a bench.

A route selection and display on the interactive Ivanec map.

Looking for opening hours? You do not need a quiz.

A choice becomes interesting when it reveals a comparison, a detail or a personal story. Someone looking for one piece of information should reach it without unnecessary obstacles.

At the Kukuljević Visitor Centre in Ivanec, visitors used an interactive map to explore walking and cycling trails, mountain huts and viewpoints. They chose what interested them and in which order to explore it.

Apps and games
Game rules and challenges

Read more: GAME AND APPLICATIONS DEVELOPMENT · ZAGORJE'S STORIES: GREAT FIGURES OF CROATIAN ZAGORJE IN AN INTERACTIVE MULTIMEDIA APPLICATION

Ivanec — a map, trails and locations in an interactive display.

Why people come back to a game

A task, a choice and a recognisable world.

Longer interaction

The task needs to give people a reason to explore, however long they play.

More engaged users

In Jana’s AR experience, players explore the landscape and collect discarded bottles.

Brand building

Visuals, sound and game rules build a recognisable world.

A 3D model of the bottle and landscape for Jana. An action in the actual Jana WebAR landscape.

When the space takes part in the story

AR connects digital content to a real place or object. VR opens another view, filmed or computer generated. What people see and do matters more than the acronym.

In the Jana campaign, a QR code on the label opened an augmented landscape inspired by Rabuzin’s paintings. Visitors start with the label and a decision to explore it; the technology follows that action.

In a public space, we also consider people waiting their turn and those who do not use specialist equipment. They still need a way into the story.

VR: a new world around you
AR: a layer over the real
XR and MR: both at once

Read more: VIRTUAL AND AUGMENTED REALITY VR / AR / XR

Jana — from a 3D landscape to a game in the actual WebAR interface.
Jana — bring the label to life ↗

Interactive projects

All projects

Before all the screens, try one thing

A creative concept connects content, a user action and the system’s response. A simple prototype shows whether first-time users understand that connection before every screen and asset is made.

For the first test, we choose one useful action: find a trail, compare options or reveal a hidden layer. If someone gets stuck, we change the prototype while it is still small.

Pre-production
Production
Testing
Launch

Read more: CREATIVE SOLUTIONS

Grga beside the Lovrak Centre card: photographs, content and directions. Development build 2.43. A location card and opening the notebook in the development version of the South Bilogora map.

An invitation, an action, a response and a next step

Someone touches a trail on a map. What opens next? Can they find a viewpoint, return to the start or take another route?

These small transitions turn an idea into an experience. We check whether people understand what to do and can follow the content without sound. Legible text, generous buttons and a clear way back are part of the same task.

South Bilogora — from selecting a place to its location card and notebook. The project is in progress.
South Bilogora — gamified map ↗

Who switches it on on Monday morning?

Who updates the information, what happens offline and whom do you call when a device stops working? A permanent exhibition needs different answers from a short campaign.

We work through those questions before delivery. Someone who was not involved in development should still be able to keep using the system.

Interactivity showreel

Clients and partners

From the blog

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