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ORYX Assistance — Roadside assistance

Client
ORYX / ZUBAK GRUPA
Year
2018

The brief

To present the ORYX Asistencija roadside assistance service through a recognisable character and campaign.

About the project

Nobody is faster than our ORYX gazelle!

Our role

We devised the campaign and mascot concept, developed the character and produced the animated TV commercial.

What we made

  • Animated TV commercial
  • Character for campaign communication

Partners and credits

Voice: Rene Bitorajac.

The story behind the project

How we created the character of ORYX, the super companion?

Let’s make something together.

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