{"id":8864,"date":"2023-02-10T13:25:07","date_gmt":"2023-02-10T12:25:07","guid":{"rendered":"http:\/\/brojka2026.local\/?p=8864"},"modified":"2026-11-12T20:04:45","modified_gmt":"2026-11-12T19:04:45","slug":"what-is-a-storyboard-pt-2","status":"publish","type":"post","link":"https:\/\/brojka.hr\/en\/what-is-a-storyboard-pt-2\/","title":{"rendered":"What is a storyboard, pt.2"},"content":{"rendered":"<p>In <a href=\"https:\/\/brojka.hr\/en\/what-is-a-storyboard-pt-1\/\">part one<\/a> we covered what a storyboard is and how it relates to shot planning. This time I&#8217;m writing about one particular kind: the agency storyboard.<\/p>\n<h2>From client to drawing<\/h2>\n<p>When a company or brand (the client, from here on) wants an ad, it usually goes to an agency, a studio, or both. The client explains what it wants and expects; the agency comes up with an idea \u2014 or several \u2014 to show the brand in the right light.<\/p>\n<p>That idea has to be sold before anyone has shot a single frame. Enter the illustrator. The agency usually sends:<\/p>\n<ul>\n<li><strong>the script<\/strong> or a description of the idea,<\/li>\n<li><strong>a breakdown of scenes and shots<\/strong> \u2014 what has to be seen, and when,<\/li>\n<li><strong>references<\/strong> \u2014 photos or clips showing the mood, light and look the client wants,<\/li>\n<li>often <strong>brand guidelines<\/strong> too: colours, packaging, logo, how the product may be shown.<\/li>\n<\/ul>\n<p>From that comes a set of drawings the client can flip through in a meeting and immediately picture the ad.<\/p>\n<h2>The brand has to look its best<\/h2>\n<p>With an agency storyboard, telling the story matters \u2014 but showing the brand at its best matters even more. So I stick to the agency&#8217;s brief as closely as I can, and the drawings need to be polished and appealing: often in colour, without cartoony characters or rough sketches. Unless, of course, that&#8217;s exactly what&#8217;s asked for.<\/p>\n<p>The reason is simple. A client looking at a storyboard doesn&#8217;t see the ad yet; they see drawings. If the drawings are rough or misread, the client can get the wrong idea of the final product and drop a concept that&#8217;s actually good. A weak drawing can kill a strong idea.<\/p>\n<p>A presentation storyboard can therefore be more polished than a working board for the shoot. It may emphasise the product, characters and mood; a drawn location or actor doesn&#8217;t necessarily mean either has already been chosen.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"916\" height=\"1024\" src=\"https:\/\/brojka.hr\/app\/uploads\/2023\/02\/vlcsnap-2023-02-10-12h05m51s608-916x1024.png\" alt=\"\" class=\"wp-image-8823\" srcset=\"https:\/\/brojka.hr\/app\/uploads\/2023\/02\/vlcsnap-2023-02-10-12h05m51s608-916x1024.png 916w, https:\/\/brojka.hr\/app\/uploads\/2023\/02\/vlcsnap-2023-02-10-12h05m51s608-268x300.png 268w, https:\/\/brojka.hr\/app\/uploads\/2023\/02\/vlcsnap-2023-02-10-12h05m51s608-768x859.png 768w, https:\/\/brojka.hr\/app\/uploads\/2023\/02\/vlcsnap-2023-02-10-12h05m51s608.png 955w\" sizes=\"(max-width: 916px) 100vw, 916px\" \/><figcaption><sub><span class=\"has-inline-color has-vivid-green-cyan-color\">Oryx by Brojka<\/span><\/sub><\/figcaption><\/figure>\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"913\" height=\"1024\" src=\"https:\/\/brojka.hr\/app\/uploads\/2023\/02\/vlcsnap-2023-02-10-12h06m17s491-913x1024.png\" alt=\"\" class=\"wp-image-8826\" srcset=\"https:\/\/brojka.hr\/app\/uploads\/2023\/02\/vlcsnap-2023-02-10-12h06m17s491-913x1024.png 913w, https:\/\/brojka.hr\/app\/uploads\/2023\/02\/vlcsnap-2023-02-10-12h06m17s491-267x300.png 267w, https:\/\/brojka.hr\/app\/uploads\/2023\/02\/vlcsnap-2023-02-10-12h06m17s491-768x861.png 768w, https:\/\/brojka.hr\/app\/uploads\/2023\/02\/vlcsnap-2023-02-10-12h06m17s491.png 954w\" sizes=\"(max-width: 913px) 100vw, 913px\" \/><figcaption><sub><span class=\"has-inline-color has-vivid-green-cyan-color\">Croatian Lottery by Brojka<\/span><\/sub><\/figcaption><\/figure>\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"909\" height=\"1024\" src=\"https:\/\/brojka.hr\/app\/uploads\/2023\/02\/vlcsnap-2023-02-10-12h05m59s484-909x1024.png\" alt=\"\" class=\"wp-image-8829\" srcset=\"https:\/\/brojka.hr\/app\/uploads\/2023\/02\/vlcsnap-2023-02-10-12h05m59s484-909x1024.png 909w, https:\/\/brojka.hr\/app\/uploads\/2023\/02\/vlcsnap-2023-02-10-12h05m59s484-266x300.png 266w, https:\/\/brojka.hr\/app\/uploads\/2023\/02\/vlcsnap-2023-02-10-12h05m59s484-768x865.png 768w, https:\/\/brojka.hr\/app\/uploads\/2023\/02\/vlcsnap-2023-02-10-12h05m59s484.png 953w\" sizes=\"(max-width: 909px) 100vw, 909px\" \/><figcaption><sub><span class=\"has-inline-color has-vivid-green-cyan-color\">Ronhill by Brojka<\/span><\/sub><\/figcaption><\/figure>\n\n\n<figure class=\"wp-block-video\"><video height=\"720\" style=\"aspect-ratio: 1280 \/ 720;\" width=\"1280\" autoplay controls loop src=\"https:\/\/brojka.hr\/app\/uploads\/2023\/02\/STORYBOARD-vs-VIDEO_mini-final.mov\"><\/video><\/figure>\n\n<h2>How many frames?<\/h2>\n<p>An agency storyboard doesn&#8217;t need every shot. It needs enough key moments for the client to follow the idea: the opening, the turn, the product moment and the ending, when they are part of the story. The scope depends on the project.<\/p>\n<h2>When the client says yes<\/h2>\n<p>When (not if, let&#8217;s hope) the client approves the idea, the agency moves into pre-production. On some projects a director is brought in at this point; on others, they join earlier. Their task is to bring the idea to the screen, big or small. And for that director to show the client exactly how the ad will be shot, they need a visual presentation too. You guessed it: a storyboard!<\/p>\n<p>We love drawing at Brojka, and a storyboard often grows into a film, which makes us even happier. More on that, and on the director&#8217;s storyboard, in <a href=\"https:\/\/brojka.hr\/en\/what-is-a-storyboard-pt-3\/\">part three<\/a>.<\/p>\n<p><em>Ivica Ico Pusti\u010dki<\/em><\/p>\n<p>Preparing to pitch an idea to a client? We&#8217;d be happy to draw it.<\/p>\n<p>Related topics: <a href=\"https:\/\/brojka.hr\/en\/previsualisation\/\">previsualisation<\/a> \u00b7 <a href=\"https:\/\/brojka.hr\/en\/creative-solutions\/\">creative solutions<\/a> \u00b7 <a href=\"https:\/\/brojka.hr\/en\/video-production\/\">video production<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In part one we covered what a storyboard is and how it relates to shot planning. This time I&#8217;m writing about one particular kind: the agency storyboard. From client to drawing When a company or brand (the client, from here on) wants an ad, it usually goes to an agency, a studio, or both. The [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":8851,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[345,261],"tags":[],"class_list":["post-8864","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-knowledge","category-production"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The agency storyboard: from idea to drawings | BROJKA<\/title>\n<meta name=\"description\" content=\"How does an agency storyboard present an advertising idea to a client? Illustrator Ivica Ico Pusti\u010dki explains the process.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brojka.hr\/en\/what-is-a-storyboard-pt-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The agency storyboard: from idea to drawings | BROJKA\" \/>\n<meta property=\"og:description\" content=\"In the first part of the blog, we defined what a storyboard is and why we need it, and this time we talk a little more about one specific version.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brojka.hr\/en\/what-is-a-storyboard-pt-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Brojka Kreativnih Produkcija\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/brojkapro\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-10T12:25:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-12T19:04:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brojka.hr\/app\/uploads\/2023\/02\/stb2_eng.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Brojka\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brojka\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/brojka.hr\\\/en\\\/what-is-a-storyboard-pt-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brojka.hr\\\/en\\\/what-is-a-storyboard-pt-2\\\/\"},\"author\":{\"name\":\"Brojka\",\"@id\":\"https:\\\/\\\/brojka.hr\\\/en\\\/#\\\/schema\\\/person\\\/d325dc807435f90d49c1bcb27c85e20b\"},\"headline\":\"What is a storyboard, pt.2\",\"datePublished\":\"2023-02-10T12:25:07+00:00\",\"dateModified\":\"2026-11-12T19:04:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/brojka.hr\\\/en\\\/what-is-a-storyboard-pt-2\\\/\"},\"wordCount\":516,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/brojka.hr\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/brojka.hr\\\/en\\\/what-is-a-storyboard-pt-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/brojka.hr\\\/app\\\/uploads\\\/2023\\\/02\\\/SB2_Naslovn.jpg\",\"articleSection\":[\"Knowledge\",\"PRODUCTION\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/brojka.hr\\\/en\\\/what-is-a-storyboard-pt-2\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/brojka.hr\\\/en\\\/what-is-a-storyboard-pt-2\\\/\",\"url\":\"https:\\\/\\\/brojka.hr\\\/en\\\/what-is-a-storyboard-pt-2\\\/\",\"name\":\"The agency storyboard: from idea to drawings | BROJKA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brojka.hr\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/brojka.hr\\\/en\\\/what-is-a-storyboard-pt-2\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/brojka.hr\\\/en\\\/what-is-a-storyboard-pt-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/brojka.hr\\\/app\\\/uploads\\\/2023\\\/02\\\/SB2_Naslovn.jpg\",\"datePublished\":\"2023-02-10T12:25:07+00:00\",\"dateModified\":\"2026-11-12T19:04:45+00:00\",\"description\":\"How does an agency storyboard present an advertising idea to a client? 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