{"id":10103,"date":"2026-10-30T13:00:10","date_gmt":"2026-10-30T12:00:10","guid":{"rendered":"https:\/\/brojka.hr\/?page_id=10103"},"modified":"2026-11-13T21:39:20","modified_gmt":"2026-11-13T20:39:20","slug":"consumer-brands","status":"publish","type":"page","link":"https:\/\/brojka.hr\/en\/consumer-brands\/","title":{"rendered":"Consumer brands"},"content":{"rendered":"

An idea a product can carry with it.<\/strong><\/p>\n

A product doesn\u2019t always need a louder ad. Sometimes it needs to be seen in use, sometimes a character, and sometimes to stop saying everything at once.<\/p>\n

When a label becomes a world<\/h2>\n

In Jana: bring the label to life<\/a>, a landscape inspired by Ivan Rabuzin\u2019s paintings became a 3D world in augmented reality, opened in a phone browser. Players collect discarded bottles, and the illustration on the label gains space, movement and a purpose.<\/p>\n

Kristijan Kauri\u0107 came up with the idea. We built the landscape, textures, animation, interactions and WebAR, and optimised it all for phones. We worked with McCann Zagreb.<\/p>\n

Sometimes we bring our own creative development; sometimes an agency\u2019s concept is already set. Either way, the idea has to belong to that product.<\/p>\n

One idea, several encounters<\/h2>\n

A TV spot, a short video, an animated detail and an interactive piece do different jobs, but they can share a character. Before production we decide what viewers must get straight away and what can wait. A vertical version is not a wide shot with the edges cut off.<\/p>\n

For the Karlova\u010dko Ledeno TV ad<\/a>, we animated the ice and droplets, worked on the bottle and label and finished the picture and sound, with agency Bruketa&\u017dini\u0107&Grey. We then told the same campaign as a short animated case study<\/a>.<\/p>\n

Give the style something to say<\/h2>\n

Filming keeps a product\u2019s texture and the way people use it. Animation makes room for character, exaggeration and the invisible. Interaction invites people to choose, try and discover. Humour brings people closer, but the message must stay true.<\/p>\n

Bring us a product, a campaign or an early \u201cwhat if?\u201d. We\u2019ll find its shape together.<\/p>\n","protected":false},"excerpt":{"rendered":"

An idea a product can carry with it. A product doesn\u2019t always need a louder ad. Sometimes it needs to be seen in use, sometimes a character, and sometimes to stop saying everything at once. When a label becomes a world In Jana: bring the label to life, a landscape inspired by Ivan Rabuzin\u2019s paintings […]<\/p>\n","protected":false},"author":0,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-pillar.php","meta":{"footnotes":""},"class_list":["post-10103","page","type-page","status-publish","hentry"],"yoast_head":"\nCreative content for consumer brands | Brojka<\/title>\n<meta name=\"description\" content=\"Concepts, film, animation and interaction give brand ideas a form suited to different audiences and media.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brojka.hr\/en\/consumer-brands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creative content for consumer brands | Brojka\" 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